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CEO Corner

July 2020 | I See You.

In the northern region of South Africa’s Natal Province, local tribes often greet one another with a single, three-syllable word: “Sowubona.”To most English speakers, it’s the equivalent of saying “hello.” But the significance runs much deeper than that. In its purest translation, what sowubona really means is, “I see you.” If you’re a member of one of these tribes, you would respond to the greeting with, “Sikhona.” Translation: “I am here.”
Raquel Tamez High Quality